An Ordinary Thursday – Odd Molly
Concept, directing, edit/grade, design
Team:
Matilda Westin Bergh
Elsa Henriksson
Alba Hedman
Johanna Åhling
Brand building video for Swedish clothing brand Odd Molly.
The brief: Create a visual experience that positions Odd Molly as an amplifier of female strength and uniqueness. How can we encourage women to dare bring out their “odd” while portraying Odd Molly as a brand for all women age 25-60.
Through personification of the brand materialized as four individuals with distinct styles and stories, we aimed to inspire – reaching past background, age and style – to celebrate uniqueness and encourage the audience to find their personal style within the brand, and embrace their “Odd”.
The brief: Create a visual experience that positions Odd Molly as an amplifier of female strength and uniqueness. How can we encourage women to dare bring out their “odd” while portraying Odd Molly as a brand for all women age 25-60.
Through personification of the brand materialized as four individuals with distinct styles and stories, we aimed to inspire – reaching past background, age and style – to celebrate uniqueness and encourage the audience to find their personal style within the brand, and embrace their “Odd”.
