It’s Him is a new cocktail bar in Hell’s Kitchen, rooted in the golden age of New York nightlife. Inspired by the era when the LGBTQ+ community found refuge in the intimacy of bar culture, the brand pays homage to a city—and a scene—steeped in grit, glamour, and resilience.
We partnered closely with the team to craft a retro-leaning identity that balances elegance with edge. From ads to menus, every detail evokes a New York that’s both nostalgic and unapologetically now.
We partnered closely with the team to craft a retro-leaning identity that balances elegance with edge. From ads to menus, every detail evokes a New York that’s both nostalgic and unapologetically now.
